62%
1-year holding
of 193 windows beat the index
Avg / yr+17.7%
3.7
Nyra score
Independently scored
17-yr track record · since Sep 2008GrowthAUM ₹64 CrMax drawdown −23.28%SEBI-registered PMS
3Y CAGR
1.1%
vs 8.8% index
5Y CAGR
2.2%
vs 10% index
Since inception
12.9%
CAGR · net of fees
₹1 Cr became
₹7.87 Cr
index ₹6.17 Cr
AUM
₹64 Cr
strategy size
Minimum
₹50 L
SEBI minimum
Snapshot
What this strategy is
Life Portfolio follows a very rigorous, disciplined, value-creating, filters-based approach. It invests in firms of high quality of business and management, superior earnings growth at favorable valuations.
Performance · what ₹1 crore would have become
₹7.87 Cr
+687% · 7.9× your money
- This strategy₹7.87 Cr
- NIFTY 50 Total Return Index₹6.17 Cr
₹1 Cr invested at inception (Sep 2008)17.0 yrs
Illustrative monthly path, net of fees, modelled to the strategy's since-inception CAGR versus the NIFTY 50 Total Return Index. Not the actual NAV series; past performance is not indicative of future returns.
Returns
Trailing returns vs benchmark
Absolute for windows under a year, annualised (CAGR) beyond. Alpha is the strategy minus its benchmark.
1M
3M
6M
1Y
3Y
5Y
SI
This strategy0%
4.6%
-11.6%
-10.1%
1.1%
2.2%
12.9%
NIFTY 50 Total Return Index
1.7%
7.4%
-8.1%
-5.4%
8.8%
10%
11.3%
Alpha
-1.7%
-2.8%
-3.5%
-4.7%
-7.7%
-7.8%
+1.6%
Reliability
How often it has beaten the index
Across every rolling holding period in the modelled history — the longer you hold, the more the odds have favoured the strategy.
80%
3-year holding
of 169 windows beat the index
Avg / yr+21.0%
83%
5-year holding
of 145 windows beat the index
Avg / yr+22.5%
84%
7-year holding
of 121 windows beat the index
Avg / yr+22.9%
Computed on an illustrative monthly path modelled to the since-inception CAGR — not the actual NAV series.
Risk
The quality of those returns
Returns mean little without the ride that earned them.
−23.28%
Max drawdown
-39.5%
Worst 1-yr window
21.1%
Volatility (ann.)
-0.21
Sharpe ratio
In its worst stretch the strategy fell −23.28% peak-to-trough. A Sharpe of -0.21 means it earned a modest return for each unit of risk taken. Size the position so a drawdown of that order is one you can sit through.
Portfolio
Under the hood — where the money sits
A focused book of about 15 stocks, spread across the market-cap curve.
Market-cap mix
- Large86%
- Mid4%
- Small8%
- Cash / Debt2%
Concentration
Holdings15 stocks
Cash / debt buffer2%
Top holdings and the sector book stream from the live feed — ask Nyra for the current portfolio.
Manager
Who runs the money
A strategy is only as good as the hand on the wheel.
GH
View full profile Fund manager
George HeberJoseph
ASK Life · 17-yr strategy tenure · ₹64 Cr managed
Investment philosophy
ASK Life's Large Cap approach backs durable compounders with long runways, accepting a fuller multiple for quality and growth visibility. It is benchmarked to the NIFTY 50 Total Return Index but invests with conviction rather than hugging the index.
Conviction over the index
A focused book of roughly 15 holdings means the highest-conviction ideas actually move the portfolio.
Through the cycle
A 17-year track record across rallies and drawdowns — positioning shifts with the cycle rather than chasing the last quarter.
Risk first
Drawdowns are managed deliberately; the worst peak-to-trough on record is about −23.28%.
Nyra's read
A large cap strategy with a mixed but improving profile.
Nyra scores ASK Life Portfolio 3.7/10, on a since-inception CAGR near 12.9% and a 3-year CAGR of 1.1%. Its sharpest fall on record is about −23.28% — size the position so that ride is one you can hold.
Best suited to
Investors with a 5-year-plus horizon who want active Large Cap exposure and can sit through equity drawdowns.
Mind if
A −23.28% drawdown would test your nerve, or you need ₹50 L+ to commit at the SEBI minimum.
Pairs well with
A steadier core (large-cap or hybrid) so this can play the higher-conviction satellite in your overall allocation.
Facts & fees
The fine print, in plain sight
- Inception
- Sep 2008
- Track record
- 17 years
- Category
- Equity: Large Cap
- Style
- Growth
- Benchmark
- NIFTY 50 Total Return Index
- Holdings
- 15 stocks
- Fixed fee
- —
- Performance fee
- No profit share
- Minimum investment
- ₹50 L
- Lock-in / exit
- Nil exit load
- Reporting
- Monthly + live login
- Regulator
- SEBI-registered PMS
PMS Sahi Hai is a SEBI-registered platform. Figures are sourced from the strategy's disclosures and the live feed; the growth chart, rolling-window and risk figures are modelled to the disclosed since-inception CAGR (illustrative, not the actual NAV series). Returns are net of fees where stated. Investments in PMS, AIF and GIFT City strategies are subject to market risk — past performance is not indicative of future results. This page is information, not investment advice.
What investors say
“I held two PMS for four years and couldn't tell you why. One 15-minute review showed me the overlap, the real post-tax number, and one fund worth replacing. Nobody had ever shown me that math.”
Rajesh K.HNI · Mumbai · ₹3.2 Cr · 2 PMS reviewedComposite client stories — names changed, numbers preserved.
FAQ
ASK Life Portfolio — common questions
What is ASK Life Portfolio?
ASK Life Portfolio is a Large Cap PMS strategy from ASK Life, managed by George HeberJoseph. It follows a Growth style, is benchmarked to the NIFTY 50 Total Return Index, and carries a Nyra score of 3.7/10.
Who should consider ASK Life Portfolio?
It suits investors with a five-year-plus horizon who want active Large Cap exposure and can stay invested through market drawdowns. The SEBI minimum is ₹50 L.
What returns has it delivered?
Since inception (Sep 2008) it has compounded at roughly 12.9% a year, with a 3-year CAGR of 1.1% against 8.8% for the NIFTY 50 Total Return Index. Returns are net of fees; past performance is not a guarantee of future results.
What are the fees and lock-in?
—, with a performance fee of No profit share. Exit / lock-in terms: Nil exit load.
How risky is it?
Like all market-linked products it can fall in value; the worst drawdown on record is about −23.28%. ASK Life is SEBI-registered and reports monthly. This page is information, not investment advice.
